What tests do SEEN products go through?Updated 22 days ago

We set a high bar for introducing new products, which is why it can take over 25 iterations before we finalize a formula (looking at you, SEEN Curly Creme...). Throughout the development process, our founder, Dr. Iris Rubin, applies the new product directly to her face to ensure it won't cause her to break out. We also consult our world-class formulators (who have launched some of the most respected skin care products on the market), as well as top allergen specialists to incorporate the latest thinking on ingredients. We then subject SEEN products to clinical testing to ensure they are non-comedogenic (won't clog pores) and non-irritating. Once they pass that testing, our products are then put through a regimen of hair tests to confirm claims related to the specific product, e.g. frizz control, anti-breakage, heat protection, color-safety, etc.